Why Amazon is Investing in an Educational Robotics Startu
It’s no secret that Amazon loves to invest in and acquire small startups with promise. The Alexa Fund, Amazon’s corporate venture fund focused on AI, may be new but so far, it has been behaving just like the rest of the “Amazon family.” A recent CB Insights study on Amazon reports that the Alexa Fund, which is only two years old, primarily focuses on early-stage deals (seed & Series A funding). To date, the Alexa Fund has targeted startups in the smart home category, but in 2017, the fund also acquired one company, Embodied, which is firmly rooted in the education market. Given that Amazon has an established history of acquiring and investing in startups, including those that are under valued, there is good reason to ask, what does Embodied have that Amazon wants?
