Understanding the Origins of Ed-Tech Snake Oil
personalized learning! Adaptive learning! Brain science! Learning science! Big data! New and improved! The marketing for “personalized” educational products can feel a little like a late-night infomercial. Rather than getting common-sense explanations of how the products work or being provided with peer-reviewed research to justify ambitious (if vague) claims, we are simply reassured that a product works because it is “based on the science of neuroplasticity.”