The Sun Has Risen on Learning Experience Design
You’re an instructional designer who has invested lots of time and energy into creating beautiful online modules for a corporate course. You’ve followed your stakeholders’ wants and needs to a T. You’ve created animations and quizzes. However, once your course is live, you find learner engagement is dismal and your completion rates low. Does this sound familiar? No lasting learning occurred—what went wrong? It’s Not You, It’s Instructional Design. According to Deloitte’s 2019 Global Human Capital Trends report, organizations rank “changing the way employees learn” as the primary challenge they are currently facing. The training we have been building as instructional designers isn’t cutting it anymore. It’s not enough to focus on creating “instruction,” but instead we must focus on developing engaging and collaborative experiences that extend outside the bounds of the course to elicit long-lasting change. For that to happen, we need a mindset shift.
