PBS Kids Parent Survey Finds More Than Half Of Parents Plan Holiday Tech Purchases, With Tablets At The Top Of Parents’ Lists
ARLINGTON, VA, December 2, 2013 – As parents complete their holiday shopping, chances are that more than half of their kids will find a tech gift under the tree, says a new survey of parents released today by PBS KIDS. Roughly half of parents (54%) plan to purchase or give a tech item to their children this holiday season, and the number is even higher for younger, tech-savvy millennial parents, ages 18-34, with nearly 6 in 10 (59%) saying they’ll make a technology purchase.
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