MENTERGY STRENGTHENS GOVERNMENT AND RESELLER CHANNEL – APPOINTS PETE MASALIN
Atlanta, GA, April 2, 2001 – The U.S. subsidiary of Gilat Communications,
Ltd. (NASDAQ:GICOF), Mentergy, Inc., a leading North American provider of
enterprise e-Learning solutions, today announced that Pete Masalin has been
named as Sales Director, Government and Reseller Channel. Mr. Masalin will
expand Mentergy’s e-Learning solution to state and federal government
institutions, while building an integrated VAR channel in the U.S. to
service the explosive growth in e-Learning sales.
Mr. Masalin will strengthen Mentergy’s reseller strategy to partner with
leading organizations that understand the value of blended learning
solutions in enhancing human performance. New revenue opportunities will be
afforded to value added resellers of LearnLinc, Designer’s Edge and Quest as
Mentergy brings new products and services to market. Mr. Masalin will also
lead the Mentergy government sales team, building on existing widespread
sales of Designer’s Edge, Quest and custom courseware development services.
Mr. Masalin was previously Vice President of Sales and Marketing for
Netcisive, where he was responsible for marketing strategy and the
development of a global channel and sales team. As ProsoftTraining.com’s
Vice President of Strategic Alliances, he was directly responsible for the
development of an international channel for a vendor neutral Internet
training curriculum that encompassed six continents. His responsibilities
have included supervising more than 200 people, and managing budgets of more
than U.S. $14 million. He has also implemented and supervised numerous
programs that trained 15,000 personnel annually. Mr. Masalin spent over 12
years as a Marine Corps officer before entering the private sector.
“e-Learning is poised for exponential growth, and I believe that Mentergy
has a powerful combination of talent, products and services to change
learning worldwide,” said Mr. Masalin. “Joining the Mentergy team is an
exciting step toward a future in which business productivity and human
potential will be enhanced by the smart use of technology. I am proud to be
part of the Mentergy e-Learning solution.”
“We believe it is important to strengthen our position in the e-Learning
market by building partnerships for a strong VAR channel,” said Ziv Mandl,
President & CEO of Mentergy. “Pete Masalin’s energy and vision are key
elements of Mentergy’s VAR channel growth strategy. His experience building
global sales channels, combined with his knowledge of government sales
opportunities places Mentergy in a commanding position for e-Learning
growth.”
About Mentergy
Mentergy, Inc. is a Gilat Communications, Ltd. [NASDAQ:GICOF] e-Learning
company that provides a comprehensive set of e-learning products, consulting
and courseware development services for large enterprises through its
LearnLinc Live e-Learning and Allen Communication Learning Services
divisions. With over 21 years of expertise in the learning industry,
Mentergy assists businesses worldwide in making a cost-effective shift from
traditional learning, with its inherent expense and loss of productivity, to
a blended approach, which includes technology-based training solutions or
“e-Learning.” Mentergy’s customers range from mid-size companies to Global
2000, including Aetna US Healthcare, WorldCom, Made2Manage, Citibank,
Countrywide, Rockwell-Collins, Federal Reserve Bank of Philadelphia, Intel
and other industry leaders. For more information, visit www.mentergy.com
About Gilat Communications
Gilat Communications, Ltd. [NASDAQ:GICOF], is a global leader in learning
using advanced, blended e-learning techniques and technologies. Gilat
Communications formed Mentergy, its North American e-Learning operation, by
merging Allen Communication with LearnLinc Corporation. TrainNet(tm),
Gilat’s comprehensive broadband IDL solution allows organizations to conduct
instructor-led or self-paced sessions utilizing computers, telephone,
Internet connections and broadband communications. John Bryce Training is
Gilat’s European IT training and content company, and is one of the leading
providers of IT training services in Europe and the Middle East.
www.gilat.net