Librarians, Media React to Launch of Kindle Unlimited
In a long-expected move, Amazon on July 18 announced the launch of Kindle Unlimited, a new subscription service that will give users unlimited access to a selection of 600,000 ebooks and more than 2,000 audiobooks on Amazon Kindle devices and any device with a Kindle app for $9.99 per month. Amazon is not first to market with an “all you can read” commercial ebook subscription platform—it follows last year’s launch of Scribd and Oyster. But the online retailer’s financial resources, marketing clout, and massive base of Kindle users will doubtless raise consumer awareness of ebook subscription services while altering the competitive landscape for all providers of ebooks, including libraries.
Library Journal