Harvard Business School Ditches HBX Name

January 8, 2019

HBX, the online learning platform of Harvard Business School, is getting a name change. Starting today, the platform will be known as Harvard Business School Online.

For an Ivy League business school once wary of entering the online education space, the rebranding is significant. Nitin Nohria, dean of Harvard Business School, once famously proclaimed that the school would not enter the online education arena in his lifetime.

Inside Higher Education