Hacking the Competition
During the summer of 2010, Symplicity Corporation knew it wasn’t keeping up with the competition.
Trying to stand out in the small world of technology companies that supply colleges with software to track student disciplinary cases, Symplicity CEO Ariel Manuel Friedler noticed more colleges and universities picking its main competitor, Maxient, because its software “feels like a website,” he emailed to employees. “We are bleeding … we have lost close to a dozen [clients] this year.”
Inside Higher Ed
