Growing Mobile | The Digital Shift
Smartphone ownership is quickly becoming the norm. According to the Pew Research Center’s “Technology Device Ownership: 2015” survey, released last fall, almost 70 percent of U.S. adults now own a smartphone, up from 35 percent in 2011. And 45 percent now own a tablet, up from ten percent in 2011. The 2015 Allstate/National Journal Heartland Monitor Poll, also released last fall, found that “Internet users are more likely to use mobile devices as their primary form of access rather than traditional computers. More than half say they primarily use a smartphone (44 percent) or tablet (nine percent) to access the Internet. Less than half say their primary access point is through their own home PC (30 percent), their work computer (11 percent), or a public computer (two percent).”
