Evaluating the Impact of the Administrator and Administrative Structure of Online Programs at Nonprofit Private Colleges
Nonprofit private colleges lag behind their public and for-profit counterparts in offering online programs. Many nonprofit private colleges affiliated with the Council for Christian Colleges & Universities (CCCU) launched their first online programs within the past five years. As a result, administrative structures to manage online programs at those institutions may be underdeveloped. Unfortunately there is very little empirical research to guide institutions as they evaluate their administrative structure for online programs. This research examined the impact of the administrator and administrative structure on the outcomes of online student enrollment, number of online programs, and efficiency of online operations among member institutions of the CCCU. Findings suggest both have significant influence. Nonprofit private colleges must critically examine their administrative structures for online programs if they wish to gain a foothold in the competitive online market.
Online Journal of Distance Learning Administration
