Distance Education Strategy: Mental Models and Strategic Choices
Two propositions are investigated: (1) each college’s DE leaders use common strategic mental models (ways of thinking about key environmental issues and relationships), and (2) DE leaders from the three colleges employ common industry-level strategic mental models. The major findings are: (1) strategic beliefs are more varied than expected; (2) strategic choices address common DE issues but are tailored to local contexts; and (3) leaders’ beliefs and college strategic choices are aligned.
