Differentiating needs: Customer demand for online training
The development of good client relationships and the ability to understand customer needs are crucial for suppliers of online training (only 3% of employers surveyed, who currently do not use online learning technology, would phone a provider to seek information about online training). The main needs of online training customers identified in this study are flexibility, easy-to-use software, hard-copy materials, and a range of modular pricing and service options.
