“Now you’re competing”: how historically-Black colleges and universities compete (and don’t) on the Internet
No extant research has examined the web presence, web popularity, and paid adword tactics of historically-Black colleges and universities (HBCUs) compared to similar institutions. This study explores these measures and evaluates how HBCU web presence, web popularity, and paid search tactics compare to similar institutions to learn whether HBCUs are competing in one of the […]