BigBad Launches Web Sites for Harvard, Boston College, and Univ. of Puget Sound

Boston, MA—September 6, 2005—Boston interactive agency BigBad, Inc., announced the launch of three new Web sites for Harvard University, Boston College, and the University of Puget Sound. Each engagement is designed to have a specific impact on admissions and advancement outcomes for the respective institutions.

For Harvard University Kennedy School of Government Executive Programs, http://ksgexecprogram.harvard.edu/, Cambridge, MA, BigBad successfully designed and implemented a strategically-focused site that:

· Delivers a messaging and content platform targeting senior-level executive program candidates,

· Improves the usability and organization of the program search and application process, and,

· Updates the overall look and feel to better reflect the school brand.

For the Boston College Carroll School of Management, www.bc.edu/schools/csom, Chestnut Hill, MA, BigBad created an online environment that provides access to key program and degree requirement information and also articulates the unique aspect and nature of the academic environment compared to competitor schools.

BigBad reengineered the information architecture—creating appropriate levels of information throughout the site—giving users the right amount of information at the right time in the information-gathering and decision-making process as they search and compare between programs. Embedded first person, video-based testimonials are presented contextually within the site, allowing the unique aspects of the programs to be told by the people involved themselves.

For the University of Puget Sound, www.ups.edu, Tacoma, WA, BigBad worked to align the web site with other admissions-focused marketing efforts. A key component to the new Web site design is a comprehensive focus centered on the theme of student expression. In particular, the Web site highlights the unique relationship between students and faculty and the university, and the wide range of opportunities, both academically and socially, which the Puget Sound environment provides.

BigBad created a user-centered approach to the organization and presentation of content and worked with the university to implement a content management system that enables a decentralized environment for maintaining timely and accurate information.

“We are very pleased and honored to be the firm of choice for many institutions of higher education across the country for web projects that are of critical importance to their Admissions, Advancement, and Academic reputation outcomes” said Ty Glasgow, President of BigBad. “We have seen significant, measurable returns with our clients when we can align online and offline experiences.”

Jeff Johnson, Chief Creative Officer for BigBad added, “The success of our work relies greatly in our ability to gain a deep understanding of the relationship between business objectives of the institution and the needs of its’ constituent audiences. Higher education web sites have a wide-range of audiences, and how the site meets all of their needs is critical to success.”

BigBad, www.bigbad.com, is one of the country’s leading providers of interactive, branding, and print solutions to the higher education market. More colleges and universities are entrusting BigBad to create an effective web presence, develop high-impact branding, design effective print collateral, and assist in making objective technology decisions than any other firm. Founded in 1991, BigBad has built a reputation for helping its clients realize their full potential for admissions and advancement outcomes.

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