Action Analytics: Measuring and Improving Performance That Matters in Higher Education
For the past several years, EDUCAUSE publications have described the emergence of two complementary forces: (1) the growth of “academic analytics†in higher education and the knowledge services needed to support seamless sharing and leveraging of contextualized data/information; and (2) the escalating accountability demands that are driving performance measurement and improvement initiatives.1 These forces converged in the July/August 2007 issue of EDUCAUSE Review, which showcased their potentially transformative impacts on higher education.2