A New Architecture for Overcoming Barriers to Quality Online Experiences
I’ve been thinking a lot about director Ridley Scott’s 1984 Apple commercial – for those of you too young to have seen it, check it out. The premise: in a black and white world of uniformity and totalitarianism, every now and then someone (or something) comes along and topples the status quo. That commercial is widely considered here in the U.S. one of the best Super Bowl commercials, if not the best, ever made. I’ve been thinking about this because my colleague Steve Vonder Haar and I recently tried out a platform called Shindig – a collaboration service that functions like a mélange of some of the better aspects of online collaboration capabilities but that is trying to do something very different with how we meet and collaborate online.
