Viviance new education Inc. and MedCases Inc. Announce Strategic Alliance to Market Custom eLearning Solutions and Services to Healthcare Industry

October 24, 2000

AUSTIN, TEXAS – October 23, 2000 – Viviance new education Inc., the premier

global online Education Service Provider (ESP) for business, consumer and

student markets serving the elearning industry, and MedCases, a health

elearning company providing interactive simulated patient encounters for

online medical education, today announced an alliance designed to market

enterprise-wide elearning services to pharmaceutical companies.

The two companies have teamed up utilizing the strengths of Viviance new

education’s core competency of custom elearning in combination with MedCases‚ case-based learning products for physicians.

Grounded in their “Education First” philosophy, Viviance provides HealthCare

Solutions: from new drug education to sales force training and support.

Pharmas value our ability to help them deliver and deploy an elearning

strategy that supports their eHealth business development.

“We believe this partnership with MedCases is an invaluable extension to our

current e-Learning solution for healthcare,” said Doug Reid, CEO for

Viviance new education Inc., USA.

“The combination of Viviance‚s ŒEducation First‚ philosophy, customized

solutions, and global presence and MedCases deep expertise in case-based

learning allows us to provide a healthcare elearning service second to none

in the industry.”

Dr. Ellen Wagner, PhD. Chief Learning Officer for Viviance new education,

North America said, “As pharmaceutical companies turn to the Internet as a

new channel to reach physicians, creating online relationships with doctors

becomes essential. Today, the combination of web-based interaction

functionality (particularly as they related to collaborative environments)

and e-commerce transactional capabilities is the foundation for today’s

e-learning designs and materials development.”

Founded by medical professionals, MedCases provides a problem-based approach

to education that combines time-tested instructional methods with the power

and convenience of the Internet. The result is a revolutionary Web-enabled

learning tool that delivers the highest quality medical education in a

complete, convenient, and personalized format, 24 hours a day, 7 days a

week. Unlike any other health elearning solution on the market today,

MedCases offers the Pharma industry invaluable unobtrusive market research

on the clinical thought processes of physicians. The MedCases format has

unique applications for educating physicians on new drugs and technologies,

for edetailing and Pharma sales rep training, and for clinical trial site

recruiting and training.

“Our partnership with Viviance a premier global provider of customized

elearning solutions in ehealth is a natural extension of our affiliate

program, working together to deliver cutting-edge solution for Pharma

elearning, both in the U.S. and internationally,” commented Keith Cox, Chief

e-Business Officer for MedCases Inc.

About MedCases, Inc.

Based in Philadelphia, MedCases Inc. delivers innovative case-based

elearning products and communications services to the healthcare industry.

Working with top medical schools and leading opinion leaders in medicine,

MedCases uses a proprietary Internet- based method to deliver a

comprehensive, cost-effective learning system with applications for

educational institutions, practicing medical professionals, healthcare

delivery organizations and pharmaceutical companies. MedCases is proud to

support the efforts of the Susan G. Komen Foundation by offering free

physician education on breast cancer on the Internet at

About Viviance new education Inc.

Viviance new education is the global online Education Service Provider (ESP)

serving business, consumer and student markets within the eLearning

industry. Our goal is to partner with our customers helping them realize

their eLearning business vision and opportunity for a competitive advantage,

market leadership, or even a new revenue channel. We deliver custom

eLearning environments specific to your content and your learner‚s knowledge

and certification needs. We are a global company serving the eLearning

market in over 11 countries: Switzerland, Germany, France, Italy, Spain,

United Kingdom, Austria, Denmark, Finland, Belgium, Canada and the United

States. For additional information please visit our web site at or call (toll free in the US) 1-877-4-NEW-EDU. (639-338).

Media Contact:

Sandy Flora

Communications Manager-North America

Viviance new education Inc.


Investor Relations:

Christian Kohorst

Chief Financial Officer

Viviance new education Inc