Video Outside Versus Video Inside the Web: Do Media Setting and Image Size Have an Impact on the Emotion-Evoking Potential of Video?

May 7, 2003


To explore the educational potential of video-evoked affective responses in a Web-based environment, the question was raised whether video in a Web-based environment is experienced differently from video in a traditional context. An experiment was conducted that studied the affect-evoking power of video segments in a window on a computer screen compared to presenting the same video materials on a television monitor. The study first demonstrates that affect-evoking power of video exists. Although not always significant, the results show that selected positive and negative video clips induce positive or negative affective responses and mood changes in participants, in a Web- environment as well as in a television environment. Smaller window sizes, however, may do less well.

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