Veterans of Foreign Wars Conquers Education & Training Regimen with Satellite Broadcast from National Video Communications Network

November 2, 2000

It’s also never a simple mission to get everyone together for a live, group


As Benny Bachand, Assistant Adjutant General at VFW explained, “Our

organization was exploring innovative and efficient ways to inform the

membership in the U.S. about the various programs available to them. We

also wanted to cover community service, highlight correct usage of

parliamentary procedures and provide leadership training.” Making the

communications challenge even greater was the fact that many of the posts

to be included are located in smaller markets.

What the VFW really needed was a new approach to solve an age-old

challenge: educating and informing a large group of geographically

dispersed individuals in a format that is engaging, entertaining and

interactive. The VFW also wanted a high-tech, high-touch training method

that would reduce the need for senior officials to hit the road for

extensive and costly individual meetings.

The Solution from Above: Live Interactive Satellite Broadcast

To meet the challenge, the VFW decided to look for guidance from above –

literally. It chose to hold a four-hour, satellite broadcast, beamed to

38 different locations in 30 states. Commented Mr. Bachand, “I knew the

technology was there, but we needed to be certain the quality of service

was in place. In addition, we weren’t certain how the membership would


Upon further research, the VFW selected The National Video Communications

Network (NVC) as its broadcast provider – and with good reason. NVC, which

is an alliance between HTV and the American Association of Community

Colleges, brings cost effective, satellite technology to organizations

across the U.S. through 850 community colleges equipped with satellite

receiving stations. The organization has a proven track record, strong

reach into many of the secondary geographic markets the VFW was targeting

and an attractive pricing structure that is about one-third less than many

of its competitors.

Great Content, Team & Results

The VFW had several additional requirements that made the event

particularly challenging. “Our broadcast needed to integrate both live and

taped material, and it had to take place on a Saturday morning,” Mr.

Bachand noted. “NVC made the whole process turnkey. Their tech people

were totally professional and the result was network-TV-quality. Equally

important, our audience responded very warmly.” In fact, based on its

experience with NVC, the VFW reports that it plans to implement an annual

satellite broadcast.

It’s not alone.

Growing numbers of innovative organizations – including Papa Johns, Ford

Motor Company and the American Dietetics Association – are embracing

satellite teleconferencing to train, educate and motivate with new levels

of efficiency and consistency. Commented Lynn Fischer, President of

National Video Communications Network, “The compelling value proposition of

NVC is that organizations of all types now have a dynamic, interactive way

to deliver training and updates with maximum impact and minimal

travel. It’s a quick, efficient and powerful medium to reach

geographically dispersed audiences, as with the VFW, and do so in a

real-time, real affordable way.”

For the Veterans of Foreign Wars, allying with NVC for a nationwide

telecast has resulted in a genuine “mission accomplished” that sets the

stage for future education campaigns. More information on NVC can be found



John B. Dinsmore

Feldman Communications Inc.