Veterans of Foreign Wars Conquers Education & Training Regimen with Satellite Broadcast from National Video Communications Network
It’s also never a simple mission to get everyone together for a live, group
meeting.
As Benny Bachand, Assistant Adjutant General at VFW explained, “Our
organization was exploring innovative and efficient ways to inform the
membership in the U.S. about the various programs available to them. We
also wanted to cover community service, highlight correct usage of
parliamentary procedures and provide leadership training.” Making the
communications challenge even greater was the fact that many of the posts
to be included are located in smaller markets.
What the VFW really needed was a new approach to solve an age-old
challenge: educating and informing a large group of geographically
dispersed individuals in a format that is engaging, entertaining and
interactive. The VFW also wanted a high-tech, high-touch training method
that would reduce the need for senior officials to hit the road for
extensive and costly individual meetings.
The Solution from Above: Live Interactive Satellite Broadcast
To meet the challenge, the VFW decided to look for guidance from above –
literally. It chose to hold a four-hour, satellite broadcast, beamed to
38 different locations in 30 states. Commented Mr. Bachand, “I knew the
technology was there, but we needed to be certain the quality of service
was in place. In addition, we weren’t certain how the membership would
respond.”
Upon further research, the VFW selected The National Video Communications
Network (NVC) as its broadcast provider – and with good reason. NVC, which
is an alliance between HTV and the American Association of Community
Colleges, brings cost effective, satellite technology to organizations
across the U.S. through 850 community colleges equipped with satellite
receiving stations. The organization has a proven track record, strong
reach into many of the secondary geographic markets the VFW was targeting
and an attractive pricing structure that is about one-third less than many
of its competitors.
Great Content, Team & Results
The VFW had several additional requirements that made the event
particularly challenging. “Our broadcast needed to integrate both live and
taped material, and it had to take place on a Saturday morning,” Mr.
Bachand noted. “NVC made the whole process turnkey. Their tech people
were totally professional and the result was network-TV-quality. Equally
important, our audience responded very warmly.” In fact, based on its
experience with NVC, the VFW reports that it plans to implement an annual
satellite broadcast.
It’s not alone.
Growing numbers of innovative organizations – including Papa Johns, Ford
Motor Company and the American Dietetics Association – are embracing
satellite teleconferencing to train, educate and motivate with new levels
of efficiency and consistency. Commented Lynn Fischer, President of
National Video Communications Network, “The compelling value proposition of
NVC is that organizations of all types now have a dynamic, interactive way
to deliver training and updates with maximum impact and minimal
travel. It’s a quick, efficient and powerful medium to reach
geographically dispersed audiences, as with the VFW, and do so in a
real-time, real affordable way.”
For the Veterans of Foreign Wars, allying with NVC for a nationwide
telecast has resulted in a genuine “mission accomplished” that sets the
stage for future education campaigns. More information on NVC can be found
at: www.nvcnet.com.
Contact:
John B. Dinsmore
Feldman Communications Inc.
410-571-8900
JDinsmore@FeldmanCommunications.com
www.FeldmanCommunications.com
