Using the Internet Responsibly for Market Research

March 29, 2001

University Park, Pa. — Consumers can look forward to kinder, gentler market survey techniques — and fewer of those annoying phone calls during dinner — if market researchers take heed to a Penn State researchers recent findings about ways to use the Internet.

Dr. Frank E. Ritter, associate professor of information science and technology, says, “Our research shows that it is possible to use the Internet to perform a wide range of useful and accurate, surveys without spamming, without being intrusive, and in a manner that facilitates communication generally.