U.S. E-Learning Industry Healthy Amidst Economic Downturn

October 30, 2001

“I am very pleased to announce this new market analysis series. The e-Learning industry is not only alive and well but experiencing a healthy growth rate,” said Brandon Hall, Ph.D., commenting on the release of the first report in the innovative new Market Analysis Series from brandon-hall.com.

“It’s exciting to watch the industry expand,” added Dr. Hall.

The first report, Market Analysis of the 2002 U.S. E-Learning Industry: Convergence, Consolidation and Commoditization is now available. This report is the first in an exciting new series that will contain a range of analytical reports focusing on important developments occurring in the rapidly changing e-Learning industry.

The first report in the brandon-hall.com Market Analysis Series is written by Sam S. Adkins, a former Microsoft e-Learning business development manager. Mr. Adkins is best known for his pioneering work in the creation of the Microsoft Online Institute, the first commercial online learning venture in the world. Mr. Adkins provides an incisive and detailed analysis of the current e-Learning market in the U.S. that includes:

  • Revenue and market forecasts with projections through 2011.

  • Sector analysis for the academic, corporate, government and consumer sectors.

  • Economic analysis of the major trends impacting the industry.

  • Emerging opportunities and growth factors.

“My research found that the industry is entering a period of wider adoption characterized by distinct patterns of convergence, consolidation and commoditization,” said analyst Sam Adkins. “The growth rate may be slower than previously forecast, but it remains steady even in the midst of the current economic slowdown. Despite the economic slowdown, and perhaps in some cases because of it, the e-Learning industry is doing well.”

Key Market Findings

  • The U.S. e-Learning market is already worth over $10 billion in revenues.

  • Previously concentrated in just the corporate enterprise and government sectors, e-Learning is now spreading across all the market sectors.

  • The academic market is set to experience massive growth in e-Learning in what academic experts are calling the “Internet tsunami.”

  • New competitors are entering the market, and the shape of next-generation products is unfolding now.

  • Second generation products will allow the industry to expand and advance dramatically in the period between 2006 and 2011.

About the brandon-hall.com Market Analysis Series

The analysis in this series of reports is based on information gathered from the extensive collection of brandon-hall.com research.Information from vendor, buyer and user interviews are utilized, and industry experts and specialists are consulted on specific issues.

These reports are unique in that e-Learning industry experts with extensive hands-on experience in the field provide the analysis. Each report highlights new e-Learning technologies, as well as innovations from other industries that significantly effect the e-Learning industry. E-Learning professionals dealing with the effectiveness of e-Learning are a prominent part of each report.

To review a complementary executive summary, please visit www.brandon-hall.com. To receive a complementary review copy of this report, please contact kim@brandon-hall.com.

About brandon-hall.com

Since 1992, brandon-hall.com has been providing independent expert advice in the form of published reports and phone consultations on the tools of e-Learning: LMS, LCMS, authoring tools, content providers, and any other tool that helps organizations develop successful e-Learning solutions. Publications from brandon-hall.com include Building the Business Case for E-Learning, Learning Management Systems 2001: How to Choose the Right System for Your Organization, E-Learning Across the Enterprise: The Benchmarking Study of Best Practices, Collaboration Tools for E-Learning, The Web-Based Training Cookbook and The Cost of E-Learning Packaged Courses. The organization also works to recognize advances in the industry by sponsoring the Excellence in E-Learning Awards, the first recognition program dedicated entirely to the e-Learning industry. The awards program is in its fifth year.