The Validation of a Measurement Instrument: Relationships Among Student Demographic Characteristics, Student Academic Achievement, Student Satisfaction, and Online Business – Course Quality Factors

November 4, 2004

Four additional items focused on student satisfaction and 11 items pertained to student demographic parameters. The relatively high Alpha Coefficients for five factors (course design, α = .9593; interaction with instructor, α = .9209; technological feature, α = .7588; interaction with students, α = .7536; student satisfaction, α = .7788) indicate that the factors were internally consistent. Instructors could use the instrument to obtain information on all facets of their teaching and to improve their online teaching. Educational institutions can improve their online courses by investigating the characteristics, and the needs and wants of their new target market, online students, by using data collected with the questionnaire.

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