Ten Web Startups to Watch

June 29, 2008

Websites once stood alone. Now they talk to each other, exchanging bits of data and piggy­backing on each other’s communities. One key to this change was the development of application programming interfaces (APIs), which allow all sorts of information sharing and hybridization. But startups often have trouble managing their APIs effectively. Mashery, a San Francisco startup, makes it easier–providing security, keeping abreast of shifting industry standards, and introducing potential partners to each other. This spring, Mashery helped Reuters launch its Open Calais project, a public API that gives developers access to semantically tagged news content, says Oren Michels, Mashery’s CEO.

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