SunGard SCT Student Marketing Helps Address Enrollment Management Challenges

April 6, 2005

MALVERN, Pa., April 5, 2005 — SunGard SCT, an operating unit of SunGard (NYSE:SDS), today announced a new technology solution designed to help institutions of higher education better meet their recruiting and admissions goals and establish strong lifelong relationships with students. SCT Student Marketing was officially launched at the 91st annual meeting of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) in New York that concluded last week.

SCT Student Marketing is a Web-based communications and contact management solution designed to support an institution’s advanced recruiting and admissions processes. Centrally managed, flexible, and interoperable, it bridges an institution’s various recruiting and admissions channels helping to better coordinate and personalize contact with prospective students. It allows individuals in different offices, using different communications vehicles and recruiting channels, to personalize contacts with each recruit and track that student’s contact cycle across the institution.

“SCT Student Marketing helps institutions build more meaningful relationships with prospects, helping to improve their ability to attract and recruit the students who embody the most sought-after student profiles,” said Susan LaCour, senior vice president, solutions development, SunGard SCT. “The solution helps make it easier to focus efforts and allocate resources to best reach enrollment goals. It also makes it much easier to help students establish a powerful affinity with the institution that lasts beyond their education experience.“

The Growing Need for Enrollment Management–Institutions of higher education face an increasingly competitive environment for attracting, recruiting, and retaining students. Admissions offices are pressured to identify qualified students, build stronger relationships with them, and drive the admission funnel. They are also challenged to meet demographic and psychographic enrollment objectives to improve the quality of the incoming class and increase the net tuition contribution. The technology advances in student marketing that are reflected in SCT Student Marketing help give institutions an edge in their ability to effectively compete and enroll their ideal students on a local, national, and even international level.

SunGard SCT focuses efforts exclusively on higher education and continues to support enrollment management evolution with innovative technology solutions. Capitalizing on Microsoft .NET technology, SCT Student Marketing is designed for easy integration into a unified digital campus environment, helping institutions make the most of their technology investments.

SCT Student Marketing helps institutions centralize their complex enrollment systems without disrupting processes through:

    · outreach,
    · prospecting,
    · personalized communications,
    · advanced analytics for real-time prospect ranking, and
    · admissions channel and communication tracking management.

About SunGard SCT
SunGard SCT is a leading provider of software and services for higher education. SunGard SCT solutions help institutions create the Unified Digital Campus, an environment in which systems, individuals, and communities can interact seamlessly for learning, teaching, and administration. SunGard SCT supports more than 1,300 clients worldwide with administrative and academic solutions; portal, collaboration, and content management solutions; information access and business intelligence solutions; and integration solutions. For more information, visit

About SunGard
SunGard is a global leader in integrated software and processing solutions, primarily for financial services. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 20,000 customers in more than 50 countries, including the world’s 50 largest financial services companies. SunGard (NYSE:SDS) is a member of the S&P 500 and has annual revenue of $3 billion. Visit SunGard at

the SunGard logo, and SCT are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.