PBS “Gets Active” about E-membership
Alexandria, VA – March 12, 2002 – The Public Broadcasting Service (PBS)
has entered into an agreement with GetActive Software to provide local PBS stations
access to personalized outbound e-mail and e-membership services. This agreement
will bolster local stations’ efforts to increase their membership rosters by
using state-of-the-art new media communications tools.
The GetActive platform will enable PBS to communicate with its 349 member stations
more efficiently, and in turn, will allow local PBS stations to send targeted
fundraising and program-related messages to select viewers of PBS programming.
Recipients of these HTML email messages will be able to click on "donate"
buttons or forward the messages to others, and the system can track the success
of each message. This capability will enable PBS to counsel its stations regarding
which marketing and membership strategies work best, and will allow local PBS
stations to improve their communications efforts with each successive campaign.
"The ability to send personalized communications efficiently to public
television viewers and donors is an important part of building a rich membership
experience," said Robert Altman, PBS senior vice president of development
and corporate relations. "GetActive’s powerful, flexible software and its
understanding of the unique challenges of not-for-profit institutions made the
company a natural choice when we sought a solution for our member stations"
"PBS is a great American institution, and we are thrilled about the opportunity
to serve them," said Sheeraz Haji, president and CEO of GetActive Software.
"We believe PBS and its member stations have a unique opportunity to use
the Internet to leverage great content, strong relationships, and the PBS brand
to strengthen relationships with members and viewers. We are excited to be part
of this effort."
PBS and its station-led E-Membership Advisory Group decided early last year
that PBS needed an online communications network. After an extensive selection
process involving 16 vendors, GetActive Software emerged as the best fit for
meeting the varied e-membership requirements of PBS’ member stations. GetActive
serves more than 70 nonprofit organizations, including AFL-CIO, American Lung
Association, Independent Sector, and National Wildlife Federation.
PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise
owned and operated by the nation’s 349 public television stations. Serving nearly
90 million people each week, PBS enriches the lives of all Americans through
quality programs and education services on noncommercial television, the Internet
and other media. More information about PBS is available at PBS.org
GetActive Software Inc., an acknowledged leader in online campaigns, helps
organizations recruit members, engage constituents, manage data, and raise funds
online. GetActive has offices in California, Washington, DC, and New York. More
information is available at www.getactive.com
or by calling (510) 540-6060.
Kevin Dando, PBS
Sheeraz Haji, GetActive Software Inc