PBS “Gets Active” about E-membership

March 13, 2002

Alexandria, VA – March 12, 2002 – The Public Broadcasting Service (PBS)

has entered into an agreement with GetActive Software to provide local PBS stations

access to personalized outbound e-mail and e-membership services. This agreement

will bolster local stations’ efforts to increase their membership rosters by

using state-of-the-art new media communications tools.

The GetActive platform will enable PBS to communicate with its 349 member stations

more efficiently, and in turn, will allow local PBS stations to send targeted

fundraising and program-related messages to select viewers of PBS programming.

Recipients of these HTML email messages will be able to click on "donate"

buttons or forward the messages to others, and the system can track the success

of each message. This capability will enable PBS to counsel its stations regarding

which marketing and membership strategies work best, and will allow local PBS

stations to improve their communications efforts with each successive campaign.

"The ability to send personalized communications efficiently to public

television viewers and donors is an important part of building a rich membership

experience," said Robert Altman, PBS senior vice president of development

and corporate relations. "GetActive’s powerful, flexible software and its

understanding of the unique challenges of not-for-profit institutions made the

company a natural choice when we sought a solution for our member stations"

"PBS is a great American institution, and we are thrilled about the opportunity

to serve them," said Sheeraz Haji, president and CEO of GetActive Software.

"We believe PBS and its member stations have a unique opportunity to use

the Internet to leverage great content, strong relationships, and the PBS brand

to strengthen relationships with members and viewers. We are excited to be part

of this effort."

PBS and its station-led E-Membership Advisory Group decided early last year

that PBS needed an online communications network. After an extensive selection

process involving 16 vendors, GetActive Software emerged as the best fit for

meeting the varied e-membership requirements of PBS’ member stations. GetActive

serves more than 70 nonprofit organizations, including AFL-CIO, American Lung

Association, Independent Sector, and National Wildlife Federation.

PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise

owned and operated by the nation’s 349 public television stations. Serving nearly

90 million people each week, PBS enriches the lives of all Americans through

quality programs and education services on noncommercial television, the Internet

and other media. More information about PBS is available at PBS.org

GetActive Software Inc., an acknowledged leader in online campaigns, helps

organizations recruit members, engage constituents, manage data, and raise funds

online. GetActive has offices in California, Washington, DC, and New York. More

information is available at www.getactive.com

or by calling (510) 540-6060.


Kevin Dando, PBS

(703) 739-5073

Sheeraz Haji, GetActive Software Inc

(510) 540-6060