As the academic publishing industry evolves, there has been an unprecedented growth of open access journals (OAJs). In educational technology alone, with an estimated 270 associated journals, nearly one-third are designated as open. Though OAJs are lauded for what their availability can contribute to social justice issues (reduction of subscription requirement barriers), some remain suspicious of the content found in them and question the legitimacy of publishing in them. In this study, we sought to discover the opinions of educational technology scholars about OAJs in their own field. We were able to learn which OAJs were deemed to be most valuable, as well as the characteristics of OAJs thought to be particularly important.