Online MA In Marketing Samples Give A Taste Of OUBS Study
Prospective Open University Business School (OUBS) students can receive sample
course materials from the MA in Marketing postgraduate degree direct to their
PC or laptop. The six-week series gives potential students the chance to experience
OUBS study before committing to the full MA programme, and allows them to get
a taste of the topics covered in the Masters programme, which is exclusive to
CIM (Chartered Institute of Management) Postgraduate Diploma holders.
The OUBS has been offering samples of its other management development programmes
for three months, and more than 3,000 people have signed up for the courses
to date. Many have gone on to register to study for a professional management
qualification with OUBS.
As well as offering sample course materials through permission marketing, Europe’s
largest business school is offering enquirers a full range of online services
– from ordering a prospectus or booking a call with enquiry centre staff to
pitting their wits against other users by playing the interactive game Be the
"As the premier provider of multi-media learning and online study, the
OUBS recognises it’s of paramount importance that our website offers a range
of services which reflect that status," says OUBS Director of Marketing
"The development of the online course samplers offers our enquirers a taste
of what OUBS study has to offer. They can experience first-hand the outstanding
quality of our learning materials and see the breadth and range of our management
By registering on the OUBS website (http://oubs.open.ac.uk) users can sign up
for a six- week series of samples from the MA in Marketing, the MBA, Certificate
in Accounting and Professional Diploma or Certificate in Management. The samples
will be delivered automatically by e-mail each week to their PC or laptop. Students
who go on to study for the MA in Marketing will take four six-month courses
over two years. They combine modern technology, such as computer conferencing,
CD-ROMs and interactive websites, with supportive tutoring from professionals
with both marketing and education experience. Marketing knowledge and skills
gained by CIM Diploma holders will be developed to the higher levels with particular
regard to the strategic knowledge needed in senior management.
The four courses in the MA programme are:
- Strategy, which focuses on understanding an organisation’s strategy as the
key task of the management team and is concerned with the choices that determine
whether an organisation survives, prospers, or dies.
- Marketing in a Complex World, which looks at taking strategic decisions
in the context of the complex marketing environment and addresses advanced
marketing concepts and techniques.
- Future Marketing, which is devoted almost entirely to e-commerce while
also looking at leading edge developments in marketing.
The Marketing Management Research Project which focuses on the in-depth investigation
of a particular marketing issue of direct relevance and benefit to the student’s
organisation. By logging on to the OUBS website prospective students can book
a telephone call with a member of the enquiry centre staff to find out more
about studying with the OUBS at a time and number which suits them best. The
OUBS website is at http://oubs.open.ac.uk
OU Media Relations Fiona Leslie 01908 653256
OUBS Jessica Magill 01908 655042 >