McGill Integrates e-learning with other disciplines

May 13, 2004

Windsor, ON – May 12, 2004 – McGill Digital Solutions Inc. has announced that it will be the first to offer a branded approach to developing applications which combine the best practices of e-learning, e-performance support and e-marketing. With its e-fusion™ brand it will create a new category in retail sales support and marketing.

“We believe that today’s sales challenges exceed the realm of any one individual e-learning, e-performance support or e-marketing discipline. We are continually being asked to develop multi-functional solutions able to address a variety of business challenges,” says Rob Whent, Founder and Managing Partner.

He suggests that “e” technologies should no longer be considered separate disciplines.

“While it is important to have specific competencies in the unique worlds of learning and marketing, our company has historically gone beyond the boundaries of any one discipline. We have pioneered the ability to create all-encompassing solutions.”

In its work, McGill typically creates project teams representing skills in a number of digital technologies. This includes experts in instructional design and brand-focused creative.

“Our work in new vehicle launches, for example, has required that we respond to a variety of sales objectives that are outside the boundaries of any one discipline. This can include training retail staff, supporting their on-the-job performance and extending the brand image through interactive marketing techniques,” says Alan Buterbaugh, Managing Partner.

According to Buterbaugh, McGill e-fusion is designed to support productivity increases by fusing e-marketing’s brand building capabilities with e-learning’s instructional design concepts. To do this, McGill has effectively removed the boundaries between traditional “e” disciplines.

“With this comprehensive approach, the results are invariably e-solutions which are engaging, motivating and produce measurable results. In most cases, by doing this we solve a growing problem. Today it is common for consumer-focused brand messages to be designed in isolation of the training content delivered internally. Most companies can no longer accept this level of inconsistency.”

Buterbaugh adds that McGill’s approach is also cost effective.

“By bringing aspects of a number of disciplines together, we are also creating a new economy of scale. Companies can expect to achieve significant savings,” he concludes. McGill has built a customer base among some of North America’s leading Fortune 1000 companies. It is a leader in customized e-learning, e-performance support and e-marketing. Its solutions combine aspects of all three to merge instructionally-sound concepts with advanced consumer branding techniques. In 2003 more than 3.5 million corporate employees and consumers were involved in electronic training or marketing programs using its technology. More than 10,000 automobile showrooms in North America currently use its interactive marketing technologies. Its clients include a number of the world’s leading advertising and marketing agencies as well as retailers and manufacturers.

Robert Tuomi
McGill Digital Solutions
1.800.335.0028 ext. 172