Macromedia To Offer Online Presentation And Rapid E-Learning Solutions

January 22, 2003

San Francisco – January 16, 2003 – Macromediaâ, Inc. (NASDAQ: MACR) today announced the acquisition of privately-held Presedia, Inc., a leading provider of online presentation and e-learning solutions for sales, marketing, corporate communications, and online training. With the addition of Presedia’s flagship product, Express, Macromedia extends its leadership in the online presentation, training, and e-learning market to address a burgeoning audience of business users looking to easily and cost-effectively create, deliver, and manage online presentations and learning content. The Express hosted and licensed offering will immediately be sold and supported by Macromedia.

“Express leverages the ubiquity of Macromedia Flash Player,” said Norm Meyrowitz, president of products, Macromedia. “This presentation and deployment solution enables companies to seamlessly deliver their corporate communications and e-learning materials on the broadest range of Internet-connected computers and, in the near future, PDAs and wireless devices such as cell phones.”

“Express enables companies to simplify traditionally time-consuming and hugely expensive tasks, like educating 1,000 sales reps on a new product, in a short timeframe and at a fraction of the cost of other training options,” said Kevin M. Lynch, president and CEO, Presedia. “Macromedia, already a leader in the mainstream e-learning market, is perfectly positioned to take advantage of the growing rapid e-learning market.”

Global 2000 companies in the financial, pharmaceutical, technical, and manufacturing industries including Novell, Sprint, and Wells Fargo already use Express to address their rapid e-learning needs. Express enables non-technical professionals to use existing office productivity tools like Microsoft PowerPoint, annotate their presentations with audio, and combine these two elements into a

streaming Macromedia FlashÔ application delivered via a hosted or licensed solution. The content can contain slides, audio, animations, quizzes, and surveys. The system tracks and reports results, and can also be integrated with existing learning management systems.

Express joins Macromedia Contribute in a growing family of Macromedia Information Convenience solutions. This product family provides solutions that enable information workers

— non-technical professionals — to create and deliver great information experiences without deep technical training.

Express is a complete e-learning solution that meets the training needs of everything from individual departments to the entire enterprise. Please contact Macromedia for pricing information at

The financial terms of the Presedia acquisition were not disclosed. Presedia founders Kevin M. Lynch and Keith Kitani, along with the rest of the Presedia team, will join Macromedia to lead product line direction and development. For more information, please visit


Experience matters. Macromedia, Inc. is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling and memorable experiences – on the Internet, on fixed media, on wireless, and on digital devices.

Matters discussed in this news release, including the future success of the Express product, may be considered forward looking statements that involve risks and uncertainties, including those related to customer acceptance of new products and services and new versions of existing products, the risk of integrating newly acquired technologies and products, the impact of competition, the risk of delay in product development and release dates, the economic condition in the domestic and significant international markets in which the company operates, dependence on the growth of the Internet, quarterly fluctuations of the operating results, the dependence on distributors and risks of product returns, risks associated with investment in international sales operations, volatility of the Company’s stock and other risks detailed from time to time in the Company’s SEC reports, including without limitation, its annual report on Form 10-K for the year ended March 31, 2002, and its quarterly reports on Form 10-Q, as they may be updated or amended with future filings. The actual results the Company achieves may differ materially from any forward looking statements due to such risks and uncertainties.