Lindquist co-writes first online, interactive text

January 19, 2004

Dr. Jay D. Lindquist, professor of marketing, and Dr. M. Joseph Sirgy of Virginia Tech, co-wrote “Shopper, Buyer and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications.” The book, available in both paperback and online form, was published late last year by Atomic Dog Publishing.

Read the Full Story