LEARNTEC ’04 Focuses on European e-Learning Market

September 10, 2003

With its theme of “Focus on Europe,” the conference will highlight the growing trend toward European standardization of e-Learning techniques and strategies. Participating in LEARNTEC allows organizations around the globe to develop an understanding of the European marketplace and forge relationships with decision-makers who will shape the future of Europe’s e-Learning.

The international scope of the conference will be celebrated with an expanded version of the International LEARNTEC Forum (ILF), a pre-conference event which will bring guests from Africa, Asia, Central/Eastern Europe and the Americas together for the year’s most informative presentation of global e-Learning successes.

LEARNTEC ’04 will incorporate successful elements of previous conferences and include an important new European component – the eureleA: European Award for Exemplary Use of E-Learning. This award will be presented to organizations that demonstrate Europe’s best examples of applied e-Learning methods. The inaugural award presentation will take place at the ILF February 9.

In a demonstration of continued partnership with the European Union, LEARNTEC ’04 will be opened by Viviane Reding, the EU Commissioner for Education and Culture. Reding announced at LEARNTEC 2003 her “e-Learning Programme”, designed to facilitate the EU’s goal of helping Europe become an e-learning society.

The 12th Annual LEARNTEC European Conference and Trade Fair will take place in Karlsruhe, Germany, February 10-13, 2004. Hezel Associates is the North American Marketing Partner for the conference. Other American partners for the conference include Commerce Bank, IBM, Microsoft, Saba, Sun Microsystems, and time4you.

For companies and organizations interested in expanding into the growing European e-Learning marketplace, LEARNTEC’04 is the best place to start to gain a comprehensive understanding of Europe’s goals and needs. Hezel Associates is prepared to help U.S. companies find learning technology partners in Germany and Europe.

LEARNTEC is Europe’s largest e-Learning conference and trade fair. Now in its 12th year, it is held in the Karlsruhe Conference Center in Karlsruhe, Germany. In addition to educational technology, the conference addresses the use of technology in corporations and human resources fields. The lectures and workshops at LEARNTEC focus on e-Learning in Europe, the integration of e-learning in personnel development concepts, new implementation of e-learning strategies in companies, as well as e-learning projects of training providers. To learn more about participating in LEARNTEC ’04, visit www.learntec.net

About Hezel Associates
Headquartered in Syracuse, N.Y., Hezel Associates provides research, evaluation and strategic services to clients in education, healthcare, technology and business. The firm has earned a distinguished national reputation as a leading expert in distance education research and consulting. Clients such as the U.S. Department of Education, the World Health Organization, Habitat for Humanity International, and the Public Broadcasting Service have relied on Hezel Associates’ recommendations to make strategic decisions and create and implement policies. The company was founded in 1987 by Dr. Richard T. Hezel, a leading research-oriented consultant in the field of education technology. For further information about Hezel Associates, visit www.hezel.com