Intercultural Internet-Based Learning: Know Your Audience and What They Value

September 26, 2005

As the internet-based learning (IBL) market becomes increasingly global, understanding differing educational values and cultural expectations could provide an important competitive edge for providers (universities, publishing houses, and corporate training entities). How each of person determines “good” or “quality” instruction is to a large degree founded on what educational values that person holds. These values are primarily shaped by (1) cultural norms, (2) the philosophy(s) of learning to which people adhere, and (3) a person’s personal preferences for learning. When people’s educational values match those embedded in the course, the match-up contributes to their perception of it being a quality educational experience; conversely, when people’s educational values do not match those of a course, then dissatisfaction is likely to occur.

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