Harvard Business School Publishing Elearning Ships Case In Point, A New Product Line For Middle To Senior Level Managers: Online Cases Reveal Insights, Offer Practical Skills for Leaders

April 22, 2004

Case in Point’s short scenarios create a focused view into the realities of the life of a leader through realistic examples. The sophisticated content addresses the specific challenges of middle and senior level managers, who have mastered business and management basics but want to enhance their leadership skills with a more thorough understanding of the nuances of leadership and management.

“Case in Point is designed as a set of stories that leaders can quickly and efficiently relate to and learn from,” said Maureen Betses, Vice President of eLearning. “For some leaders, that means an immersion experience, gathering with other leaders to discuss the case and all its implications. For others, it means reviewing the scenario and its outcome on their own.Case in Point’s innovative learning approach delivers top quality content in a format that meets the varied learning needs of leaders in today’s organizations.”

Flexible Application
Case in Point has been designed for use in a blended (online plus classroom) setting. Managers review the online scenario independently and then come together in a facilitated setting to discuss possible options, solutions and the actual outcome. A class setting enables rich discussions of the subtle and complex issues in the case and allows participants to relate the case concepts to their own business environment.

The flexible design also allows Case in Point to be used as a self-directed learning resource for managers to use on their own as they wrestle with critical management issues.

Case in Point: Expert Content
The first ten titles of the Case in Point eLearning product line address the content areas of Communication; Decision Making; Developing People; Innovation; Leadership; and Performance Management. Each title is mapped to learning objectives and managerial topics so that it can be integrated easily into existing development initiatives. The conceptual content for Case in Point is drawn from world-renowned practitioners and academics such as Linda Hill, Eric Abrahamson, Dorothy Leonard, and Harry Mills.

About HBSP eLearningHarvard Business School Publishing (HBSP) is a wholly owned, not-for-profit subsidiary of Harvard University. The HBSP eLearning division provides online leadership and management programs to a growing list of over 500 corporate eLearning clients. Combining premier content with flexible technology, HBSP eLearning is transforming the way that important management ideas are shared in the workplace. The eLearning product lines include Harvard ManageMentor®, Leadership and Management Development Programs, and Case in Point.

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