Eduventures Names Online Education the Postsecondary Wave of the Future; Forecasts U.S. Student Enrollment Will Top One Million in 2005

March 10, 2004

While updating Eduventures’ research on the size and segmentation of the online education market in terms of revenue opportunity and student enrollment, this report also offers analysis on the development and maturation of the market and identifies key drivers for growth.

As the online education market continues to develop and competition intensifies, providers of online education are moving from a mass-market approach to one of differentiation.

“The majority of colleges and universities in the U.S. are now offering online education programs, and the credibility and acceptance of distance learning among consumers is creating a new era of opportunity and competition in higher education,” says Sean Gallagher, senior analyst for Eduventures and author of the report. “Our unique analysis of this market provides details on the size and scope of the opportunity, as well as a framework for understanding the market’s development.”

According to the report’s findings, the fully online distance-learning market grew more than 50% in 2002 to reach $3.7 billion and will maintain growth rates in excess of 30% for a number of years to come.

In other Eduventures postsecondary research:

Managing Collegiate Enrollments: Identifying Solutions to Today’s Pressing Challenges

As the first point of contact with students, parents, and the public, enrollment management professionals at postsecondary institutions are at the forefront of navigating an increasingly challenging recruiting and enrollment environment. Applications are surging even with tuition and costs of college attendance continuing to spiral upwards. Demands for access for underrepresented socioeconomic and ethnic minority groups are growing even as the public becomes more ambivalent about affirmative action programs. Technology is transforming the enrollment management function and changing student expectations of the campus experience.

Eduventures’ forthcoming study, Managing Collegiate Enrollments, evaluates six of the most pressing challenges emerging from this increasingly complex enrollment management environment, and highlights strategies and solutions employed by colleges and universities through detailed case studies (e.g., CSU-Fullerton, Georgia Tech, Kenyon College, Miami University (OH), Pitzer College, Purdue University) and exemplary practice examples. This report builds on insights and analysis from nearly 50 interviews conducted with enrollment management professionals at four-year colleges and universities.

The full text of Managing Collegiate Enrollments will be freely available at the Eduventures website, while Online Distance Education Market Update will be exclusively available to Eduventures’ clients. To learn more about becoming an Eduventures client, please contact

About Eduventures
Eduventures, Inc. helps education businesses, technology companies, services firms, and educational institutions execute more effectively in increasingly competitive and rapidly changing business environments to realize growth opportunities. Founded in 1993, Eduventures is privately held and headquartered in Boston, Massachusetts. Please visit for more information.

Eduventures, Inc.
Lisa Klett, 617-426-5622, ext. 14