Educational Software Leader Knowledge Adventure to Introduce Girls to Cutting-Edge Careers in Multimedia on “Take Our Daughters to Work Day”

April 20, 2001

TORRANCE, Calif. – Leading childrens software publisher Knowledge Adventure® will participate in the ninth annual Take our Daughters to Work® Day on Thursday, April 26, providing girls an opportunity to explore stimulating careers in the multimedia industry and pursue the knowledge they need for success in todays workplace.

As part of the companys participation and community outreach, Knowledge Adventure — a national sponsor of Arnold Schwarzeneggers non-profit Inner-City Games® Foundation — will also mentor girls from the Hollenbeck Youth Center, the founding agency of the Inner-City Games in East Los Angeles.

In conjunction with this event, and Knowledge Adventure are launching a college scholarship sweepstakes on April 23 – September 30, 2001, where parents can register to win a $2,500 savings bond for their childs education. To enter in the scholarship sweepstakes, simply log on to and register to become a member. Membership is free, and provides a content-rich online learning community — filled with a wide range of educational resources and tools created by education experts — for parents, teachers and kids. All entries are subject to official rules at

Says Leslie House, vice president of Knowledge Adventure, Knowledge Adventure is delighted to participate in Take our Daughters to Work® Day and provide a dynamic environment – one that encourages creativity and imagination — for girls from the community to explore cutting-edge careers and develop confidence in their own abilities. As girls visit our state-of-the-art multimedia studio, they will meet with software and web producers, programmers, animators, artists, graphic designers and many other professionals who all contribute to our software development process.

During the day, girls will recognize the impact of technology on their future career options and participate in department workshops, where they will brainstorm with producers about new ideas for CD-ROM, video and online games; work with professional artists to design a story board for their new game concept; meet with programmers to learn about the product development process; record their own voices in the companys state-of-the-art video and sound studios; visit Knowledge Adventures usability lab to learn how the company integrates consumer feedback into the development process; work with graphic designers to create their own software package; and learn what it takes to market and advertise their product.

Lunchtime entertainment will be provided by K-BIG 104.3, the #1 listen-at-work radio station in Los Angeles, who will provide lunch for the girls, parents and mentors. K-BIG morning show personality Leigh Ann Adam will speak to the girls about how she launched her career in broadcasting, and address the importance of how girls can use their voice as a powerful tool in communication. In addition, K-BIG will offer the girls a chance to win tickets to see teen sensation 98 Degrees in concert at the Verizon Wireless Amphitheater in Irvine, California, courtesy of SFX Entertainment.

Knowledge Adventure, a leader in kids interactive content, develops and publishes top-selling PC and console-based multimedia software that lets children learn and play. The company is internationally renowned for its market-leading JumpStart Learning System™ and Blaster Learning Series™, as well as its portfolio of childrens entertainment licenses including Sabrina, the Teenage Witch® and Teletubbies™. Knowledge Adventure, Inc., is an indirect, wholly owned subsidiary of Vivendi Universal Publishing. The companys web site can be found at

Contact Information

Knowledge Adventure

(310) 793-0600

Jennifer Johnson at ext. 1145, or

April Coffman-Ryan at ext. 1821