DegreePort launches proprietary school search technology

January 26, 2004

DegreePort is a site dedicated to helping people research educational institutions. It’s intention is to offer a convenient “one-stop” shop to find a degree program that matches an area of interest and/or geographic location for the individual. Since it’s inception, DegreePort has been succesfully connecting prospective students with targeted colleges and allowing them to request further information from its educational partners.

While DegreePort helps students through the school decision process and with other issues that typically concern the adult learner, it offers colleges and universities an efficient way to reach the prospective student online. The feedback received its various educational partners indicates that the lead quality from prospective students that visit the portal are of the best they have received. According to DegreePort’s staff, this can be attributed to the following factors:

    1. There is no incentive to potential students for completing a lead form requesting more information from participating institutions. This insures that the student is genuinely interested in the institution’s program.

    2. Several proven online advertising methods are employed to drive quality traffic to DegreePort, from paid keyword advertising on search engines, to email, banner, pop under and dynamic web-based advertising.

    3. DegreePort is constantly forging strategic relationships with top tier web properties to further enhance traffic volume and quality.

DegreePort was launched in April, 2003 by MatchCraft, Inc., an online media company specializing in the continuing education market.