Comcast, Hit Entertainment, PBS [Public Broadcasting Service] and Sesame Workshop Announce Plans To Launch Ground-Breaking 24-Hour Preschool Children’s Television Channel

October 20, 2004

Philadelphia, London, New York and Alexandria, VA (October 20, 2004) — Comcast Corporation (NASDAQ: CMCSA, CMCSK), HIT Entertainment PLC (London Stock Exchange: HTE), PBS and Sesame Workshop today announced plans to launch a 24-hour digital cable television channel for preschool-aged children and companion video-on-demand (VOD) service.

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