Centra’s Web Collaboration Software Enhances Worldwide Communication at Siemens AG
LEXINGTON, MA and MUNICH, GERMANY (May 29, 2002) – For a global enterprise employing a workforce of over 460,000, the ability to utilize the corporate network effectively to streamline worldwide communications represents an essential precondition for business success. That’s why Siemens AG opted to implement Centra’s (NASDAQ: CTRA) eLearning and collaboration platform. Today, more than 800 Siemens managers from around the world are using Centra to work together virtually over their corporate network and the Internet. This type of cooperation in cyberspace has considerably enhanced the frequency of meetings and improved the quality of information flow. Using Centra, the team is able to present visual elements such as PowerPoint( charts, statistics and agendas that can be shared by all participants online.
Centra is also helping Siemens AG to accelerate internal decision-making processes by allowing dispersed management teams to create and approve plans at the end of every Centra session, including target agreements that can be implemented without further delay. Siemen’s Management Learning division, one of five units of the central Corporate Personnel unit, is responsible for the development and qualification of management. In five qualification programs with worldwide scope, managers from all corporate functions join forces in Business Improvement Projects, and work on innovations and problem solutions for Siemens and its business activities. Requiring global participation, physical meetings would either be unduly expensive or logistically impossible. Assisted by Centra’s software, management is able to meet more frequently and with greater regularity than before.
In convening their meetings, the participants are completely independent of their given locations. Delays in transmission, a frequent occurrence using international telephone conference calls, are now a thing of the past using Centra’s integrated voice-over-IP. Once a session has been easily set up, everyone joins the online meeting with a simple mouse click.
The implementation of collaboration software was personally advocated and promoted by Dr. Udo Dierk, head of Management Learning at Siemens. “As soon as we had learned about this technology, we immediately searched for the respective providers. A survey conducted by the Gartner Group prompted the decision in favor of Centra. Thanks to the use of this software, we have been able to considerably enhance our productivity, allowing our management discussions to become more intensive through greater focus and concentration on topics at hand. In introducing this software, I was eager to play a pioneering role with regard to my team as well as advancing the integration process throughout the entire enterprise. I am confident that over the near-term the majority of all Siemens managers will be drawing on this software for their collaboration activities as well as for live eLearning.”
Scaleable Software Solution for eLearning and Collaboration Used by more than 850 companies, government agencies, and universities worldwide, Centra’s scaleable software solutions are based on CentraOne?, an open and extensible Web collaboration platform. Leveraging the core capabilities of CentraOne, Centra offers a suite of compatible, real-time Web collaboration applications, content composition tools, and knowledge delivery systems that can be quickly installed on-site using Centra’s rapid deployment methodology, or conveniently accessed through Centra’s secure, full-service ASP. Centra’s products – including interactive Web meetings, virtual classrooms, and large-scale conferences – ensure universal access to users through firewalls and proxy servers, and deliver full-performance IP audio conferencing, streaming video, application sharing, and dynamic multimedia over low-bandwidth network connections through a standard browser interface.
Siemens (Berlin and Munich) is a global powerhouse in electrical engineering and electronics. The company has more than 460,000 employees working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of services for individual requirements. Siemens provides innovative technologies and comprehensive know-how to benefit customers in more than 190 countries. Founded more than 150 years ago, the company is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting. In fiscal 2001 (ended September 30), Siemens had sales of EUR87 billion (U.S.
GAAP) and net income of EUR2.088 billion (U.S. GAAP). For more information, visit www.siemens.de.
Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats, and add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re-use it across the enterprise. Today hundreds of global organizations across every industry and market sector choose Centra, including Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, and Stanford University. Centra’s products are bolstered by a vital ecosystem of strategic partners, including PwC Consulting, Deloitte Consulting, EDS, KPMG iLS, Microsoft, Siebel, SAP, Cisco, and SmartForce. Headquartered in Boston’s technology corridor, Centra has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.
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