Centra to Host Industry’s First Online Conference Aimed at Promoting Dialog Between IT and Business Executives on Digital Collaboration

August 25, 2002

LEXINGTON, MA (August 23, 2002) – Centra (NASDAQ: CTRA), the leading provider of integrated, software solutions for real-time business communication and collaboration, today announced that it will host the industry’s first online conference dedicated to helping business and IT professionals develop an enterprise collaboration strategy. This two-day virtual event, to be held on Tuesday, September 17, and Wednesday, September 18, will feature a series of interactive online presentations by leading IT analysts and Fortune 500 executives, including AMR Research, Gartner Group, Collaborative Strategies, Deloitte Consulting, Microsoft, Cisco Systems, Grant Thornton, Cingular Wireless, and Wachovia.

As companies seek to streamline operational efficiency, lower costs, leverage existing infrastructure investments, and address the proliferation of disparate systems for collaboration across the enterprise, more IT organizations are looking to standardize on next-generation platforms for Web-based communication and collaboration. This first annual eConference on digital collaboration, entitled “Powering the Real-time Enterprise,” is designed to initiate dialog between IT and business executives on enterprise collaboration strategies and standards – from approaching an enterprise collaboration decision to implementing secure systems and getting the most out of your investment.

In addition to case studies, strategy discussions, and research findings that illustrate how real-time communication and collaboration can contribute to corporate agility, the eConference will feature keynote addresses by industry leading technology experts. Bruce Richardson, Senior Vice President at AMR Research will kick off the program, September 17, with “The Alchemy of Real-time Business.” This session will define the ‘real-time enterprise’ and how Internet collaboration technologies can help maximize business performance. This will be followed by two afternoon tracks that focus on specific tactics and strategies for business and IT executives. Session topics include “Tips for Introducing Collaboration Enterprise-wide,” “Creating a Real-time Culture,” and “Leveraging Your Existing IT Infrastructure for Collaboration.” On September 18, Jim Jacobs, Research Director at Gartner Group, will provide an online keynote address examining the value of enterprise collaboration investments and their impact on today’s business environment. Afternoon sessions include “Defining Your Business Requirements: Structuring an RFP” and “Web Collaboration: Ensuring the Security of Your Data.”

Events Listing and Registration Information

“Powering the Real-Time Enterprise” is co-sponsored by Microsoft, Cisco Systems, Deloitte Consulting, and PwC Consulting. For a complete list of eConference sessions and to register, visit www.centra.com/events/collab.asp. There is no charge to attend, and all sessions will be delivered directly to attendees’ desktops using Centra’s IP voice-enabled Web conferencing software solution. Participation requires a PC, Web browser, minimum network connection of 28.8 kbps, speakers and a microphone. For business professionals who are unable to attend, most sessions will be recorded and available for viewing at www.centra.com

beginning Thursday, September 20, 2002.

“Both IT and business unit heads are faced with declining budgets and staff, and are demanding that new technology investments be seamlessly integrated into their existing operational infrastructure while producing top-line results,” said Tony Mark, Centra’s President and Chief Operating Officer. “This eConference is designed to give them both a roadmap for success and practical direction for implementing an enterprise-wide digital collaboration strategy.”

About Centra

Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats, and add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re-use it across the enterprise. Today hundreds of global organizations across every industry and market sector choose Centra, including Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, and Sysco. Centra’s products are bolstered by a vital ecosystem of strategic partners, including PwC Consulting, Deloitte Consulting, EDS, Microsoft, Siebel, Cisco, and Oracle. Headquartered in Boston’s technology corridor, Centra has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.

Sharon Dratch


Tel: 781-994-1151