Centra Software: New White Paper Examines Cultural Considerations Surrounding Multilingual Online Events

September 4, 2003

The white paper, entitled “Cultural Considerations for Successful International Events,” discusses the implications that advanced collaboration technologies have on companies that provide online events supporting multiple languages. According to the white paper, organizations that host multilingual events have to adjust pacing, content design and user interface navigation while considering the cultural norms of their audience. In addition, the importance of roles varies greatly from culture to culture and corporate hierarchy must be considered when constructing an online event program.

Centra Software has for many years enabled multinational organizations to successfully collaborate and learn online through large-scale international and multilingual events. With localized versions available in 14 languages including Chinese and Arabic, Centra leads the industry with the most comprehensive platform for communication, collaboration and learning, built to address the needs of today’s global workforce.

“This white paper is the first of its kind to provide a practical perspective on how localized online events can be successfully implemented within global organizations,” said John Walsh, vice president of product development at Centra. “It avoids technical jargon and focuses on practical, real-world needs, objectives and concerns.” Read the White Paper

About Centra
Leading with a proven track record of helping approximately 1,200 organizations increase revenue and improve business performance, Centra offers enterprise application software that enables organizations to deliver real-time communication, collaboration and learning across the extended enterprise. Centra offers solutions that deliver enhanced integration of real-time collaboration capabilities with departmental business processes, such as sales and marketing, and virtual teamwork. Available in 14 languages, Centra applications can be deployed as on-site software or through our ASP service and are supported by an active ecosystem of value-added partners, including Microsoft, Oracle, Siebel, Deloitte Consulting, EDS and Cisco. Organizations across every major industry and market sector choose Centra, including Cadbury Schweppes, McKesson, Sysco, Viacom and Stanford University. Headquartered in Lexington, Massachusetts, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit www.centra.com.

Centra is a registered trademark of Centra Software, Inc. All other trademarks and service marks referenced herein are the property of their respective owners.
Centra Software, Inc. 430 Bedford Street, Lexington, MA 02420 * http://www.centra.com

phone 781-861-7000 * fax 781-863-7288