Cenquest Signs Deals With Both IBM & Microsoft To Develop Company-Specific Online Graduate Programs
PORTLAND, OR January 28, 2002 E-Learning company Cenquest announced the signing of two separate deals one with IBM and one with
Microsoft to develop and deliver a new kind of online education program
for employees. Cenquest is the only e-learning company to work with leading
universities, tailoring their established graduate programs to address individual
company needs. For participating companies, the result is a university graduate
program that dramatically increases the return on investment for their corporate-reimbursed
employee education programs.
IBM employees will have an opportunity to earn a masters degree in technology
commercialization from The University of Texas at Austin through its IC2 Institute.
Microsoft employees are participating in accredited graduate technology management
courses from Oregon Health & Science Universitys School of Science
In each case, Cenquest is working closely with an established university and
the company to deliver graduate business education that augments a degree programs
core curriculum with company-specific content. Delivered online through Cenquest,
the programs will allow corporations to gain unprecedented control over their
investment dollars currently spent in tuition-reimbursed education programs.
By placing The University of Texas leading edge curriculum within
the context of IBMs ongoing projects, we believe we will be offering our
employees an education with value and relevance that is unprecedented,
said Bruce Aumack, a manager at IBMs center of learning. IBM clearly
understands that the marketplace is continuously evolving. The custom degree
program will help ensure that our employees are prepared to meet the challenges
of a changing marketplace and help IBM lead the industry into the future.
We are interested in the flexibility this new education model promises
in both content and implementation, said Kim Robitaille, program manager
of Higher Education at Microsoft Corp. about the OHSU offering. As a leader
in innovation, Microsoft is interested in the potential of this program.
Cenquest creates company-specific online degree programs by working closely
with individual companies and established universities to offer curricula that
are both academically rigorous and responsive to individual company needs. Companies
are given several avenues for customizing the programs to meet their specific
requirements. These may involve:
- Including assignments and group projects that focus on the companys
critical business issues.
- Integrating company-specific readings, discussions and examples within courses.
- Involving company executives and customers as online speakers
or discussion moderators.
- Choosing specific course options.
- Designing a delivery schedule to fit the companys calendar.
The traditional wall between academia and business is beginning to crumble,
said LaVonne Reimer, CEO for Cenquest. We are seeing the marriage of academic
curricula and company-specific needs spark the imagination of CEOs looking to
generate a more substantial and visible return on their employee education investment.
While e-learning programs in general have afforded companies a new level of
scheduling flexibility and geographic freedom, Cenquest believes the growing
interest in company-specific degree programs delivered online is due to added
benefits this learning model provides. These include:
- Employee recruiting: Offering a degree program from a prestigious college
or universities has proven to be an effective recruitment tool.
- Employee retention: Since coursework addresses company-specific needs, the
employees value to the company increases. When employees have the professional
satisfaction of contributing to an organizations success, they are less
likely to be recruited away.
- Reduced consulting costs: Since real work projects and company issues are
addressed in an academic setting with the mentorship of industry-experienced
professors, the need for expensive outside consulting is reduced.
- Business relationship building: The online collaborative learning environment
provides company employees with an excellent opportunity to build valuable
relationships throughout an organization.
Cenquest has delivered corporate-specific degree programs and graduate courses
for employees from a number of top technology companies. Intel employees are
currently enrolled in a Cenquest-delivered company-specific MBA program being
offered by Babson College. Cenquest is also providing the e-learning component
for the highly acclaimed TRIUM international executive degree program that includes
New York University Stern School of Business (NYU Stern), the London School
of Economics and Political Science (LSE), and HEC, Graduate Business School
Cenquest is the only e-learning company to offer corporations university-branded
degree programs and other university courses that are tailored to meet company-specific
needs. Cenquest courses are highly interactive, instructor-mediated and event
driven. They offer the interactive element of traditional classes through online
discussions and collaboration between students and faculty. Cenquest also offers
a full range of necessary support and delivery services required to enable e-learning
events, including faculty support and training, student registrations and tracking
and event management and hosting. For more information about Cenquest visit
www.cenquest.com or call (503) 276-7900.
About The University of Texas at Austins IC2 Institute
The IC2 Institute is a strategic center for technology commercialization at
The University of Texas at Austin. IC2 which stands for Innovation, Creativity,
and Capital is a prestigious international, multi-disciplinary research
and education institute that links technology, entrepreneurship, and education
to foster sustainable social and economic development around the world. The
Institute, founded by Dr. George Kozmetsky, former Dean of The University of
Texas Business School and co-founder of Teledyne, is the home of the Austin
Technology Incubator and the founder of The Austin Software Council and The
Capital Network. The IC2 Institute also offers the world-renowned one-year Master
of Science Degree in Science and Technology Commercialization. For more information,
please see URL www.ic2.org/msdegree or call (800) 687-8532.
Oregon Health & Science University is a top research university focusing
on medicine, engineering, nursing and dentistry. It is a national cancer research
center, and the largest private research university in the U.S. Northwest. OHSUs
department of Management in Science and Technology attracts the best technical
professionals in these fields, providing rigorous and relevant preparation for
the management of technology-intensive organizations. For more information about
the department, contact Victoria Tyler at firstname.lastname@example.org or 503-748-1335.
Other product or service names mentioned herein are the trademarks of their