Blackboard Announces Appointment of Tim Hill as Senior Vice President of Marketing

December 17, 2004

“We are very pleased to have Tim join our company. He is a seasoned executive with the background and experience Blackboard needs to grow to future stages of development,” said Michael Chasen, CEO and president of Blackboard. “His experience and successful track record in global marketing will contribute greatly to differentiating Blackboard and strengthening our market position in the education industry.”

Hill comes to Blackboard with more than 20 years of experience in sales and marketing strategy development and execution. Prior to joining Blackboard, Hill was the founder and president of Hill Partners, an integrated marketing consultancy focused on leading clients in the development and implementation of corporate strategy, branding, product management, and sales channel and international expansion. Prior to that, he was chief marketing officer and vice president, international operations at SAGA Software, Inc. Before SAGA, Hill spent several years as chief marketing officer and vice president of worldwide sales and marketing at Iomega Corporation, where he was instrumental in the company’s development and marketing of the successful zip, jaz and ditto personal storage drive businesses resulting in the company’s record revenue growth.

“I am thrilled to be joining Blackboard at such an exciting and transformative stage,” commented Hill. “Blackboard’s product solutions are best of breed and their client base is already impressive. The company’s planned expansion into new strategic education markets, coupled with its core U.S. higher education business, presents a great opportunity for me personally while providing tremendous long term prospects for the company.”

About Blackboard Inc.
Blackboard is a leading provider of enterprise software applications and related services to the education industry. The Company’s product line consists of five software applications bundled in two suites, the Blackboard Academic Suite(TM) and the Blackboard Commerce Suite(TM). Blackboard’s clients include colleges, universities, schools and other education providers, as well as textbook publishers and student-focused merchants that serve education providers and their students. Blackboard is headquartered in Washington, D.C., with offices and staff in North America, Europe and Asia.

Any statements in this press release about future expectations, plans and prospects for Blackboard and other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will,” and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the “Risk Factors” section of our most recent 10-Q filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company’s views as of December 16, 2004. The Company anticipates that subsequent events and developments will cause the Company’s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to December 16, 2004.

Michael Stanton
Senior Director
Corporate Communications
Blackboard Inc.
Ph: 202.463.4860 x.305
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