AVID|DS HD Driving Success for Corporate Productions

April 16, 2001

Avid Technology, Inc. (NASDAQ: AVID) today announced that its newly released Avid®|DS HD system is successfully being used to produce a variety of corporate videos, training films, and sales presentations for corporations in the US and abroad. Avid|DS HD is the industry’s premiere nonlinear production (NLP™) system for real-time conforming and finishing of projects at multiple non-compressed HDTV and 601 formats. Just weeks after its release, the system is being put to work by top name companies that are producing quality work and reaping the benefits of this versatile and cost-effective production solution.