Avid Integrates Sonic DVD-Video Technology
Marin County, California (June 19, 2001) Sonic Solutions today announced that Avid Technology, Inc. (NASDAQ:AVID) has integrated and is shipping Sonic AuthorScript technology in its Avid; SymphonyINTO 3.1, Avid Media Composer; 10.1, Avid Xpress; 4.1 and Avid Xpress DV 2.0 lines of editing systems. With the integration of Sonic AuthorScript, Avid system users now have the ability to “create DVD” from video and audio projects in the Avid timeline directly to DVD-recordable devices.
“At Avid, we believe that DVD-Video will quickly become the preferred media for c AuthorScript technology into our editing systems, we are enabling video and film editors to publish directly to DVD from their Avid editing systems. With the arrival of low-cost DVD recorders, Avid and Sonic are giving users the capability to publish DVDs for their own use and to expand the services that they offer their clients.”
Sonic’s cross-platform AuthorScript technology is the same that underlies Sonic’s award-winning DVD authoring applications. Made up of an Application Programming Interface (API) and a set of C++ libraries, AuthorScript provides access to Sonic’s DVD, Video CD and Super Video CD publishing engine, including data conversion and MPEG compression algorithms, DVD multiplexing and formatting, and driver support for all DVD recorders.
“Avid has redefined the way creative professionals manipulate digital audio and video, and we are pleased to be working together to integrate the power of DVD into their industry-leading production solutions,” said Jim Taylor, Chief of DVD Technology at Sonic Solutions. “DVD is fast becoming the standard format for video publishing and distribution across many industries. Sonic AuthorScript will help make DVD publishing ubiquitous and easy. It does for interactive video what PostScriptcross-platform did for print publishing.”
Sonic’s AuthorScript libraries are available now for license from Sonic and can be compiled directly into Windows ME, SE, 2000 or XP applications and Macintosh applications, enabling direct publishing of video, pictures and audio onto DVD-recordable and CD-recordable discs in DVD-Video, Video CD and Super Video CD formats.
About Avid Technology, Inc.
Avid Technology, Inc. delivers the solutions that Make, Manage and Move MediaB. As a recognized digital standard for professionals who Make the world’s mediafrom video, audio and film to animation, special effects and streaming mediaAvid’s products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Now, building on its Oscar>, Grammy> and Emmy> award-winning heritage in creating content, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today’s increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid’s solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid’s end-to-end solutions span the continuum of media creation, management and distribution. The company’s corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.
About Sonic Solutions (NASDAQ: SNIC)
Based in Marin County, California, Sonic (http://www.sonic.com) is the leading manufacturer of solutions for DVD publishing. Sonic DVDit!B (http://www.dvdit.com) is the first application for DVD authoring targeted at videographers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Sonic MyDVDB (http://www.mydvd.sonic.com) is the first DVD authoring application for consumers, making it easy to capture “your life on DVD.” Sonic DVD Creator>, Sonic Scenarist>, Sonic ReelDVD> and Sonic DVD Fusion> are the most widely-used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. SonicStudio> HD is the leading digital workstation for preparing audio for release on CD and is the first for creating content for the new DVD-Audio format. Sonic is a full voting member of the DVD Forum, the standards-setting body for the DVD format.
2001 Sonic, Sonic Solutions, the Sonic logo, cDVD, eDVD, MyDVD, DVDit!, and SonicStudio HD are trademarks of Sonic Solutions. Sonic DVD Creator, Sonic DVD Fusion, Scenarist, ReelDVD and SonicStudio are registered trademarks of Sonic Solutions. Avid, Avid Xpress and Media Composer are registered trademarks and Make, Manage and Move Media and Symphony are trademarks of Avid Technology, Inc. Oscar is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. PostScript is a trademark of Adobe Systems Incorporated. All other company or product names are trademarks of their respective owners. Specifications, pricing and delivery schedules are subject to change without notice.
