AudioBase Guides Visitors Through the University of Phoenix Online

January 31, 2001

SAUSALITO, Calif. — AudioBase Inc. today announced that it has partnered with the University of Phoenix Online to create the first-ever audio-enabled online university Web presence.

The AudioBase streaming audio solution, now live on the University of Phoenix Web site (, addresses a common criticism — that higher learning Web sites can be intimidating and difficult to navigate.

“University of Phoenix Online has a well-deserved reputation as a leader and innovator in online higher education,” said David Haynes, CEO of AudioBase. “Their management quickly understood the power of audio on the Web. We worked together to create an implementation that provides key information to users and guides them through the site, reducing dependency on text-heavy Web pages.”

AudioBase created a human voice introduction for the University of Phoenix Online home page, site registration and “How It Works” pages. Visitors to the site now have the ability to hear the friendly, informative voice in several areas throughout the site, including the “Admissions,” “Tuition” and “Faculty” sections.

Audio is also used to assure prospective students of important privacy issues, direct them in the first-step of the registration process, and guide them through many of the University’s other offerings, complementing University of Phoenix Online’s technological approach to learning.

About AudioBase

AudioBase, Inc. is the leading provider of online audio software products and professional services for e-business. Industry leaders, including Charles Schwab, Macy’s, The Gap, The Company Store (a division of Hanover Direct), the University of Phoenix, Sony Entertainment and Warner Music Group, use the AudioBase Audio Conversion Platform to convert more Web visitors into loyal customers and increase the profitability of their online channel. Audio aids in navigation, communicates faster and more clearly, increases customer satisfaction and fosters the confidence that helps consumers complete transactions. Optimized for use within the Web page, the AudioBase 100% Java solution is completely transparent to the consumer, with no downloads or plug-ins to interfere with the customer experience. The AudioBase Audio Conversion Platform is reliable, scalable and reaches over 95% of Internet users at any connection speed, from 28.8K to the fastest network connections. AudioBase is headquartered in Sausalito, California.

To learn more about AudioBase, please visit

About University of Phoenix Online

Founded in 1989, University of Phoenix Online was among the first accredited universities to provide college degree programs via the Internet. Today, the University’s comprehensive web-based program delivers unparalleled convenience and flexibility to over 19,000 students in their pursuit of bachelor’s, master’s or doctoral degrees. University of Phoenix Online provides students with the same quality education, curriculum, faculty and resources offered to over 75,000 University of Phoenix students with over 100 campuses and learning centers across the country, Puerto Rico and British Columbia.

To learn more about University of Phoenix Online, please visit