APLU’s Institutional Consortium Initiative to aid adoption of personalized learning
These days when you conduct a search on the Internet, search engines can suggest what you might be looking for before you have finished typing your search terms. When you are making an online purchase, the vendor offers tantalizing suggestions for other products you might like to buy. These are now common ways your experiences in cyberspace are customized or “personalized.” In the background, computer programs look at data from your past interactions and from other searchers or buyers who seem to have interests or needs similar to yours. They cull through enormous databases to make statistical guesses about what’s on your mind—guesses that are often uncannily on target.
Association of Public and Land-Grant Universities