AMA Licenses CodeBaby e-Learning Agent to Improve Online Training

September 15, 2005

CodeBaby virtual agent welcomes new employees and makes corporate training more personalized and engaging

EDMONTON, AB September 14, 2005 – CodeBaby®, the leading developer of virtual agent software, has announced that its award winning virtual agent technology has been licensed and deployed by the Alberta Motor Association (AMA), an affiliate of both the Canadian Automobile Association (CAA) and the American Automobile Association (AAA). The AMA has used CodeBaby’s technology to create “Amy”, a CodeBaby e-Learning agent that delivers an online orientation course to all new AMA employees throughout the province of Alberta.

“Our goal was to make our online training more engaging, and to improve subject matter retention,” said Gerald Mykytiuk, Education and Development Manager for AMA. “We chose CodeBaby because they have a proven product and a successful track record with large companies and clients. With CodeBaby’s help, we have been able to achieve our goals.”

Amy, AMA’s e-Learning agent, was put to work in the “Welcome to AMA Online” employee orientation program, and showed positive results immediately: over 80% of those who took the course found Amy to be a significantly useful feature, with almost 90% of users saying they would encourage their co-workers to visit the online course and “meet” Amy for themselves. Over half of the employees found that Amy helped them remember the subject matter better, and almost 60% felt that interacting with Amy encouraged them to complete the program.

“We believe that e-Learning is the killer app for our virtual agent solution, and we are now working with a number of clients and partners throughout North America in this area,” said Shaheel Hooda, CEO of CodeBaby.” A CodeBaby e-Learning agent, like the one in use at the AMA, can help a company get the most out of its corporate training resources, increase employee efficiency and in turn help improve their bottom line.”

About CodeBaby
CodeBaby is the leader in Web-based virtual agent technology, and enables corporations to integrate state-of-the-art, interactive 3D characters with their Web sites and on-line applications. CodeBaby virtual agents can benefit a wide range of industries and services, including on-line banking, health care, customer relationship management, forms management, telecommunications services and e-Learning. By deploying an e-Learning agent in an online training program or system, a company can decrease course abandonment and improve subject matter retention. CodeBaby was named to the Branham Group’s “Top 25 IT Up & Comers” list for 2004 and was short listed to the Red Herring Top 100 Innovators Award for 2005. CodeBaby customers include Bell Sympatico, Fountain Tire, MacEwan College, the Government of Alberta and others. Additional information about CodeBaby is available at

About the Alberta Motor Association
The Alberta Motor Association (AMA) is the largest membership organization in Alberta, with more than 720,000 members representing more than one-third of all households in the province. Besides Emergency Road Service and Driver Education programs, AMA also operates the largest vacation travel agency in the province, and one of the largest insurance agencies, with a full range of auto, home, personal, life, farm and commercial insurance services. AMA also sells mortgages to and operates a registry service for members. Affiliated with both the Canadian Automobile Association (CAA) and AAA in the United States, AMA is also a leading advocate on a range of advocacy issues affecting members and all Albertans, including transportation planning, road safety, crime prevention, travellers rights, and the environment as it relates to the automobile.

Contact Information

For CodeBaby
Doug Johnson
(780) 432-5227